The Name

Progress Avenue

The name “Progress Avenue” suggests, “If you want to accomplish something (Progress), I can help you (Avenue).” It’s a concept of living that transcends the boundaries of sports. While sports is a point of interest for Progress Avenue, its primary message is about living a life of service.

The accompanying wedge-shaped logo ties together common themes for Progress and Avenue. The motion of the incline indicates Progress, while the use of grey and two yellow lines convey a road known as an Avenue.