Real Men Wear Pink: Patrick Dempsey Supporting Avon Walk at Daytona 24 Hour

Patrick Dempsey

During the 2009 Rolex 24 at Daytona later this month, Patrick Dempsey and his Hyper Sport Racing team will support Avon Walk for Breast Cancer. The partnership with the Avon Foundation will add a little bit of pink to Dempsey’s No. 40 Mazda and the team’s uniforms.

Demspey: “Real men can wear pink. All of us at Dempsey Racing are proud to partner with the Avon Foundation in its fight against breast cancer. By wearing pink on our suits and on our cars, we hope to raise awareness for this important cause and for an extraordinary series of events: the Avon Walk for Breast Cancer.”

Dempsey added, “To help inspire fundraising for this important cause, there will be a special contest for top fundraisers – you can visit the web site for details on how you can win a chance to meet me and my racing team” (Avon Foundation).

Photo credit: Hyper Sport Racing

Coca-Cola Helping Homestead-Miami NASCAR Weekend Go Green; United Way on the 29

Coca-Cola Recycling

With the assistance of Coca-Cola Recycling, Homestead-Miami Speedway, which is hosting NASCAR’s series-crowning Ford Championship Weekend, November 14-16, has embarked on a major recycling effort. The effort includes a full sweep of the grandstands prior to the standard trash sweep. Highlights of the Homestead-Miami Speedway recycling efforts during the Championship finales:

  • Representatives sweeping the grandstands twice following the completion of each race: once to collect all recyclable bottles and cans, and a second time to remove trash
  • Recycling bins (400-plus) placed throughout the concourse and hospitality areas
  • Representatives visiting RV camping areas twice daily throughout Ford Championship Weekend to collect reusable materials
  • A large Coca-Cola Recycling mobile marketing vehicle placed prominently in midwaypavilion area to educate and inform race fans of the program and its benefits, as well as to reward fans with incentives for recycling participation
  • After collecting the beverage containers, Coca-Cola will divert the materials for reuse into new bottles, cans and other uses….even the “RPET” line of recycled clothing

(Homestead-Miami Speedway).

Green Paint: In efforts to promote a green planet, SKI/SBM Motorsports has partnered with Planet Green Unlimited and the GATORBOXx 100 for today’s NASCAR Nationwide Series race at Homestead. The No. 30 Planet Green Unlimited Chevy will be driven by Stanton Barrett (Stanton Barrett Motorsports).

Charity Colors: Richard Childress Racing’s No. 29 Shell-Pennzoil Chevy will carry the United Way logo on the deck lid during Sunday’s Sprint Cup Series race at Homestead. Shell Oil Company is an avid supporter of the United Way (Shell Oil Company).

Kahne, Sadler Tout Ronald McDonald House; Roush Fenway Racing Honors Fallen Hero

Kasey Kahne

NASCAR drivers Kasey Kahne and Elliott Sadler of Gillett Evernham Motorsports combined efforts to help raise awareness for Ronald McDonald House Charities (RMHC) yesterday, benefitting programs to support children and families in need around the world.

Kahne, founder of the Kasey Kahne Foundation, donated $150,000 to Ronald McDonald House Charities to support its three core programs: Ronald McDonald House, Ronald McDonald Family Room and Ronald McDonald Care Mobile. Kahne is a long-time supporter of RMHC, donating $500,000 to date.

During this weekend’s Sprint Cup Series event at Atlanta Motor Speedway, Sadler’s No. 19 Dodge will sport a special RMHC-themed paint scheme to help raise awareness for the Charity and World Children’s Day at McDonald’s – the company’s largest annual fundraiser for RMHC. The No. 19 Dodge will also feature a special tribute to Paul Newman – famous philanthropist, race car enthusiast and long-time supporter of the RMHC (Gillett Evernham Motorsports).

Army Strong: Roush Fenway Racing will honor Sgt. William P. Rudd this weekend by placing a decal in honor of his memory on David Ragan’s No.6 Ford at Atlanta. Additionally, Atlanta Motor Speedway has donated 200 tickets for members of Sgt. Rudd’s unit to attend Sunday’s Sprint Cup Series race. Sgt. Rudd died on October 5, 2008 while on combat patrol in Mosul, Iraq (Roush Fenway Racing).

Safe Driving: In Georgia, Johnny Jackson wrote that NASCAR driver Jeff Burton, “a driver-safety advocate with AT&T, has visited high schools around the country for the past two years, urging students and would-be new drivers of their driving responsibilities.”

Burton: “Every year, high schools across the county lose students because of car accidents. It’s really, really important for you guys to understand [driving …], with it comes a huge responsibility.” Burton’s message: “Just understand that you’re not as good a driver as you really need to be, or will be in the future,” he said. “An automobile is a dangerous thing. It can kill you in the matter of seconds. Be responsible for yourself, and the people with you” (Henry Daily Herald, 10/24).

Photo credit: Nell Redmond

St. Jude’s Children Design Racecars to Help Promote the Research Hospital

St. Jude's Design-a-Dream contest

Scene Daily reported that “as part of St. Jude Children’s Research Hospital’s Design-a-Dream contest, eight Nationwide Series cars will sport special paint schemes designed by children at St Jude’s in next weekend’s race at Memphis Motorsports Park.”

Children at St. Jude created paint schemes, and eight were selected to be used during the race. Participating drivers include Carl Edwards (in the No. 60), David Reutimann, Jason Leffler, Scott Wimmer, Scott Lagasse Jr., Kevin Hamlin, Stanton Barrett and D.J. Kennington.

Charlotte-based marketing agency Leverage Sports “is heading up the campaign” (, 10/17).

Since 2002, the NASCAR Nationwide Series race in Memphis has helped bring awareness to the lifesaving mission of St. Jude Children’s Research Hospital. During race week, participating drivers visit the children of St. Jude offering words of encouragement as the patients continue their fight against cancer and other life-threatening illnesses (St. Jude’s Children’s Research Hospital).

St. Jude’s has a Web site dedicated to its motorsports program at

Photo credit: Leverage Sports

Several NASCAR Teams Going Pink in Support of Breast Cancer Awareness

Bobby Labonte's Cheerios/Pink Together car

The NASCAR Sprint Cup Series race at Lowe’s Motor Speedway each October has been a popular event for various team sponsors to show support of Breast Cancer Awareness Month. The cars going pink this weekend include:

Joe Gibbs Racing’s No. 18 M&M’s Toyota: While M&M’s will be on board as the primary sponsor this weekend, Kyle Busch’s No. 18 Toyota will feature a pink paint scheme to help raise awareness for the Susan G. Komen for the Cure Foundation during Breast Cancer Awareness Month (Joe Gibbs Racing).

Evernham Motorsports’ No. 19 Stanley Dodge: While driver Elliott Sadler races each week with a pink ribbon decal above the driver’s side door, this weekend’s race features an entire paint scheme on his No. 19 Dodge in support of National Breast Cancer Awareness Month and Susan G. Komen for the Cure (Gillett Evernham Motorsports).

Update:’s Raygan Swan writes that at “this time last year, Sadler sat inside his motor home and listened to a group of women explain to his mother the risks and recoveries of breast cancer.”

Sadler, whose mother was diagnosed with breast cancer in 2007, said, “To run that logo on the car means a lot to me. It means more than just pink lettering and stickers, it symbolizes a cause. A cause we are racing for” (, 10/11).

Petty Enterprises’ No. 43 Cheerios Dodge: The effort supports Pink Together, a national campaign dedicated to inspiring hope among those touched by breast cancer. Bobby Labonte’s pink No. 43 Dodge will carry the names of hundreds of people who shared their stories about breast cancer at, an online community of hope for those impacted by this devastating disease (Petty Enterprises).

Meanwhile, during tonight’s NASCAR Nationwide Series race at Lowe’s Motor Speedway, the No. 24 Hefty Chevrolet of Eric McClure will be sporting a pink scheme in support of the National Breast Cancer Foundation (Hefty Racing).

World Walk Gets a Push From JTG Racing, Speedway Children’s Charities

JTG Racing's World Walk Ford

In support of Samaritan’s Feet Founder Manny Ohome’s World Walk, which begins this weekend in Charlotte, the JTG Racing team will promote Ohome’s effort on its No. 47 Ford of Kelly Bires in this Friday’s NASCAR Nationwide Series race at Lowe’s Motor Speedway.

On Saturday, Ohome will begin a two-week stretch of walking barefoot from Charlotte to Atlanta to bring awareness to the more than 300 million children around the world who have never owned a pair of shoes. Ohome walked barefoot as a poor child in Nigeria, growing up with a dream of providing shoes for children. With close to a million shoes already distributed through his organization in more than 32 nations, Ohome has a goal of 10 million “soles” worldwide on this month’s World Walk.

In addition to World Walk, Speedway Children’s Charities will also be featured on the No. 47 (Speedway Children’s Charities).