Premier League Goes (RED) for AIDS Campaign

The Premier League has gone (RED) this weekend to help raise funds for the “Lace Up. Save Lives” AIDS charity campaign.

A specially-designed Nike ball is being used in all matches from Saturday to Monday. Meanwhile, players Cesc Fabregas, Didier Drogba, Wayne Rooney, Theo Walcott, Fernando Torres and other stars will also wear Nike (RED) laces in their shoes during the matches to show their support for the campaign.

The Nike (RED) laces are also available for purchase, with 100% of the profits split equally between two good causes; Half of the money will go to the Global Fund to Fight AIDS, Tuberculosis and Malaria which funds AIDS programs that provide medicine, treatment and services for those living with HIV. The remainder will fund football-based community initiatives which deliver education and understanding around HIV/AIDS prevention.

Premier League CEO Richard Scudamore: “A red ball and red laces are simple ideas, but sometimes those are the best – the hope is that the profile given through this and the money raised through ‘Lace Up, Save Lives’ will provide significant impetus and funding to the Global Fund’s activities to aid the prevention of HIV/AIDS in Africa.

“Football has a particular resonance in Africa, especially the Barclays Premier League, and our support for this campaign is part of our wider commitment to coaching, education and other good cause investment right across the continent” (Premier League).