Tickets-for-Charity’s New Approach to Fundraising

Tickets_for_CharityProgress Avenue reported late last week the Tickets-for-Charity has partnered with the Boston Red Sox on a ticket program to support the Red Sox Foundation. In today’s Boston Herald, Donna Goodson shed some more light on the four-year-old Tickets-for-Charity.

Tickets-for-Charity is led by Jord Poster, who founded Priceline.com. Goodson notes that under the Tickets-for-Charity banner, Poster has helped raise more than $800,000 for the Red Sox Foundation.

Tickets-for-Charity, which had its national launch in June this year, is part of the for-profit Boston-based Charity Partners Inc.

As Goodson explains it, Tickets-for-Charity “gives music and sports fans a philanthropic way to land seats at in-demand events. It sells tickets purchased from promoters, recording artists and sports teams for prices at or below those of ticket brokers and scalpers, but the proceeds above the tickets’ face values go to charities designated by the buyers from a pre-selected list.” The company “generates its revenue through ticket service fees of $5.95 to $12.95.”

“I frankly was pretty discouraged at how inefficient the fund-raising models available to nonprofits and charities were,” Poster told Goodson. “There just seemed like there had to be a more scalable and efficient way to get more resources for all of these organizations that were literally fighting every day to save and improve lives.”

Tickets-for-Charity receives around 50 Red Sox tickets per game for seats across Fenway Park.

Click here to read Goodson’s entire article (Boston Herald, 10/12).