Johnson’s Helmet of Hope Includes 12 Charities

Jimmie Johnson Foundation 2009 Car 275The Jimmie Johnson Foundation will be featured on Johnson’s No. 48 Lowe’s Chevy this weekend at Auto Club Speedway in Fontana, Calif, for the October 11 Pepsi 400.

While Johnson’s Chevy will be visible by millions this weekend, the charitable effort extends well beyond the quarter panels. His racing helmet will feature 12 fan and media-nominated charities that were selected for the organization’s Helmet of Hope initiatve. The helmet is intended to give race fans and members of the NASCAR family the opportunity to recognize charities of personal significance.

As part of the initative, each charity received a grant of $1,048 from the foundation. In addition, t-shirts featuring the logos of each charity currently are on sale for $10 with 100% of the proceeds to be divided among the 12 organizations.

The helmet was auctioned off at the 3rd annual Jimmie Johnson Foundation Dinner and Auction this week, with the proceeds going to the San Diego Jimmie Johnson Foundation Championship Grants in partnership with Lowe’s Toolbox for Education.

Lowe’s Toolbox for Education also is featured on the helmet. The foundation is partnering with the Lowe’s program to raise funds for education initiatives in Johnson’s hometown of El Cajon, Calif.

“With all the budget cuts that are happening, we felt that we could really help some schools out with additional funding,” said Johnson. “Lowe’s Toolbox for Education is a great program. We are excited to partner with them to help identify programs where we can make the most impact.”

The charities featured on Johnson’s Helmet of Hope are: Victory Junction (Randleman, N.C.), Zepp Children’s Foundation (Westminster, Md.), National Multiple Sclerosis Society Mid Atlantic Chapter (Charlotte, N.C.), KidsPeace (Raleigh, N.C.), Special Operations Warrior Foundation (Tampa, Fla.), The Taylor Brooks Foundation (Lawrenceville, Ga.), Loaves & Fishes (Charlotte, N.C.), CureSearch (Bethesda, Md.), Hendrick Marrow Program (Charlotte, N.C.), St. Baldrick’s Foundation (Pasadena, Calif.), Susan G. Komen for the Cure Greater Atlanta (Atlanta, Ga.) and Families of Spinal Muscular Atrophy (Libertyville, Ill.)

Johnson drew two charities each race weekend for six weeks. The logos of 12 winning organizations join the Jimmie Johnson Foundation and Lowe’s Toolbox for Education images on the helmet.