Life Rolls On Merges with Reeve Foundation

LifeRollsOn150They’re billing it as the “most major event” in their ten-year history, and for good reason. While Life Rolls On will continue to produce unique quality of life programs, including its award-winning, adaptive surfing program, They Will Surf Again, as well as education, motivation and awareness initiatives, the organization will now do so with the leadership of the Christopher & Dana Reeve Foundation.

In a merger announced on what would’ve been Christopher Reeves’ 57th birthday (September 25), L.A.-based Life Rolls On becomes the West Coast headquarters and division of the Reeve Foundation. Both organizations’ mission and focus will remain the same. However, together, the organizations combine to create perhaps the most powerful and dynamic spinal cord injury (SCI) organization in the country. A big plus for Life Rolls On is that now the organization will be able to position its programs and services on a global platform, and make an even greater impact on, and provide additional resources for, young people affected by SCI.

“This partnership brings tremendous growth for both organizations,” said Life Rolls On Founder Jesse Billauer, who sustained a spinal cord injury as a result of a surfing accident 13 years ago. “With more than one million people affected by spinal cord injury in the United States, as partners, we can inspire even more people with the message that life after spinal cord injury truly ‘rolls on.’”

Ocean View: The Reeve Foundation will support the efforts of Life Rolls On for their 6th Annual Night by the Ocean gala on Oct. 4. The star-studded, red carpet affair will take place at the Kodak Theatre Grand Ballroom in Hollywood, Calif., where LRO will pay tribute to Jenna Wolfe of the TODAY show and actress Brooke Burns for their extraordinary contributions to the SCI community (Life Rolls On).