NBA Green Week Initiative Aims to Make League More Environmentally-Friendly; Green Week Top Ten

NBA Green

The NBA is in the heart of its Green Week initiative, which tipped off April 2 and closes April 10. The initiative is a parntership with the Natural Resources Defense Council (NDRC) and is an on the NBA’s part to take steps to become a more environmentally-friendly organization.

The week features special oncourt apparel, auctions to support environmental protection organizations, hands-on community service projects and the launch of a PSA featuring Hollywood icon and NRDC Trustee, Robert Redford. In addition, the NBA has rolled out NBA Green, a Web site dedicated to this initiative.

NBA teams will be heavily involved by taking steps towards “greening” their arenas and encouraging their fans to take part in greening initiatives.

  • Each of the league’s 30 teams will encourage fans to participate in the greening efforts by hosting community service events, including tree plantings, recycling drives, park clean-up days, the creation of “green” Reading & Learning Centers using environmentally friendly materials, and putting on in-arena Go Green Awareness Nights featuring auctions to support environmental protection programs and promotions to encourage fans to implement green habits.
  • The Denver Nuggets, Charlotte Bobcats, and the Chicago Bulls will wear green-colored uniforms and socks made from 45 percent organic cotton during select home games throughout the week to raise additional environmental awareness.
  • NBA partner adidas is also outfitting all players with 100 percent organic cotton adidas shooting shirts featuring the NBA Green logo, which will be worn during every game that week.
  • Select team retailers will feature the 100 percent organic cotton adidas shooting shirts, recycled Spalding basketballs, and more environmentally friendly items, giving fans the opportunity to “buy green.”
  • NBA.com will also host an online auction of Spalding basketballs, made from 40 percent recycled materials and autographed by NBA players. The auction will tip off on April 2 and continue through April 16, with all proceeds benefiting the NRDC.
  • To further encourage fans to reuse and recycle during NBA Green Week, the NBA Store in New York City will host “Recycling Dreams,” a footwear drive to collect gently worn athletic shoes. Customers who bring in shoes will receive a 20 percent discount on their purchase of new athletic shoes. All donated footwear will go to Hoops 4 Hope, a global not-for-profit organization that supports youth development throughout southern Africa with programs that teach life skills through the game of basketball.

NRDC Senior Scientist Allen Hershkowitz, who coordinated the organization’s development of this work, said, “The NBA’s commitment to reduce its ecological impact and to help educate basketball fans worldwide about the importance of environmental protection confirms why this league is regarded as one of the world’s most responsible sports organizations. Besides the tangible public health benefits that this initiative will advance, having the NBA embrace ecological criteria in its operations represents a watershed in our nation’s movement toward environmental progress.”

Top Ten: The NBA offers up the Top Ten Things Teams are Doing to “Go Green”:

  1. Several teams are providing incentives for fans that take public transit, bicycles or hybrid vehicles to games:
    – The Toronto Raptors store is offering 25% off to anyone that shows a public transportation receipt/pass
    – Minnesota Timberwolves fans who ride public transportation to the game on April 5 will receive an upper level ticket for free.
  2. The Cleveland Cavaliers have swapped all traditional plastic glasses in their arena with biodegradable cups made up of corn plastic.
  3. The San Antonio Spurs are expected to save 13.2 million gallons of water by switching the AT&T Center to water-saving fixtures and the use of recycled water for its cooling towers.
  4. The Dallas Mavericks will host their first-ever e-cycle drive at American Airlines Center on Thursday, April 9. Fans that have old TVs, handheld devices, cell phones, PDAs, computers, keyboards and mice (no printers, DVDs/VCRs). Fans that drop off an item will be entered to win a pair of tickets to the Mavs vs. Timberwolves game on April 13 and will receive a coupon to Genghis Grill.
  5. The Utah Jazz are providing lucky fans with coupons good for free, professional home energy audits.
  6. During NBA Green Week, the Oklahoma City Thunder are giving away a Compressed Natural Gas (CNG) Car and home fueling station.
  7. The Houston Rockets hold a “Recycle Item of the Month” drive during each month of the NBA season featuring a new item (clothes, cell phones, electronics). For every item donated, fans receive 2 tickets to a specified game. A recent drive resulted in the collection of over 3,000 lbs of electronics.
  8. The Toronto Raptors have installed new waste trisorters in their arena, which will help to reduce utility costs by 29%, greenhouse gases by 30% and landfill reduced by 100%.
  9. The New Orleans Hornets are providing free parking to the first 100 fans that arrive to the arena with 4 or more people in a car.
  10. The Minnesota Timberwolves have switched to a team plane that is 30% more efficient than the type previously used for team travel through the year. Additionally, an enhanced recycling program for aluminum cans, plastic, and paper was instituted on team flights.

Check out all the information at nba.com/green.