News Bytes: Catching Up On the Week’s Stories

Golf takes the top this week, with the Mike Weir Foundation being named an official charity of the RBC Canadian Open. Plus, Tiger’s foundation announced a matching donations effort. Also after the jump, bytes on Michael Phelps, Athletics for Kids and reader suggestions from the West Coast.

Mike Weir Foundation

Mike Weir: RBC and the Royal Canadian Golf Association announced the Mike Weir Foundation as a national charity partner for the RBC Canadian Open. The inaugural Mike Weir Charity Classic will be added to the lineup of tournament week activities for the July 20-26 RBC Canadian Open in Ontario.

RBC President & CEO Gordon Nixon: “A critical component of our being title sponsor of the RBC Canadian Open is to ensure we are generating charitable legacies in our communities. Creating the Mike Weir Charity Classic during tournament week is an important step towards this objective and will help improve children’s wellness across Canada.”

The Mike Weir Foundation supports numerous worthwhile causes in support of the physical, emotional and educational welfare of children. All net proceeds from the Mike Weir Charity Classic will benefit children’s charities through the Foundation (RBC Canadian Open).

Tiger Woods: The Tiger Woods Foundation announced that it is matching every donation received from March 11th through March 31, 2009. For every $1,000 we raise, a student at the Tiger Woods Learning Center will prepare for a bright future with a high-tech laptop, fully loaded with the latest software (Tiger Woods Foundation).

Michael Phelps: It has just been one month since a photo of U.S. Olympian Michael Phelps smoking pot surfaced. While Kellogg then opted not to renew its endorsement deal with the swimmer, the company still got a good PR spin this month.

The AP reported that Kellogg Co. has recently “donated thousands of boxes of cereal with Michael Phelps’ picture on them” to the San Francisco Food Bank.

San Francisco Food Bank Executive Director Paul Ash told the AP that he “doesn’t know specifically why the cereal was donated.” The AP added that Kellogg officials “responded to questions Wednesday with an e-mail saying the company routinely donates food that is nearing the end of its shelf life but still good” (AP, 3/11).

Athletics for Kids: Athletics for Kids is holding its annual fundraising dinner and boxing match April 3rd “on behalf of low-income children even as the economic downturn threatens their ability to fund sporting activities for poor youth.” In 2008 Athletics for Kids “financed between 300 and 400 children from low-income backgrounds, most of whom live on the North Shore” (Fram Dinshaw, Canada.com, 3/8).

The Reader: In San Fran, Scott Ostler invited reader suggestions on athletes’ charity. Click here to read the responses (San Francisco Chronicle, 3/10).