NBA and WNBA Launch Vaccines for Teens Campaign

The NBA and WNBA have launched Vaccines for Teens, a national multimedia campaign designed to educate teens and their parents about the importance of vaccination against serious, potentially life-threatening diseases. Phoenix Suns F Grant Hill and Hall of Famer Bob Lanier helped tip off the campaign (see video) at a Phoenix middle school.

Hill will serve as a spokesperson for the campaign, which has a home online at www.vaccinesforteens.net. Hill, who will appear in the nationally broadcast PSA, was on hand for a special screening of the initiative’s first PSA. The PSA will debut nationally during this Friday’s Detroit Pistons vs. Orlando Magic game on ESPN.

NBA Cares/WNBA Cares

Hill: “Just like on the basketball court, when it comes to protecting teen health, the best offense is a good defense. Vaccination is an easy way to help teens grow into healthy adults, so our hope is that parents will speak with their child’s health-care provider about immunization.”

Along with the PSA featuring Hill, a version featuring Los Angeles Sparks C Lisa Leslie will also air nationally while Detroit Pistons G Richard Hamilton and NBA Hall of Famer George Gervin, of the San Antonio Spurs, will appear in PSAs that will be distributed in Detroit and San Antonio areas respectively.

The Vaccines for Teens program is in collaboration with the Society for Adolescent Medicine and sanofi pasteur (NBA).