Make-A-Wish Ultimate Sports Auction Slated for March, CBS Sports’ James Brown to Host

Make-A-Wish Ultimate Sports Auction (4:21)

The 2009 Make-A-Wish Ultimate Sports Auction is set for March 27 in Fort Lauderdale.

The event is billed as the only charity event of its kind that features coaches and players from all the South Florida teams. CBS Sports “NFL Today” host James “JB” Brown will host the event, which gives 100% of the proceeds to the Make-A-Wish Foundation of Southern Florida (Ultimate Sports Auction).

Video added to YouTube: January 29

Jimmy V Week Returns for a Second Year on ESPN Platforms; First Year Raised $700K

Jim Valvano’s 1993 ESPY Speech (11:15)

ESPN is in the midst of running its second Jimmy V Week this week. Last year’s inaugural event pulled in over $700,000 for the V Foundation for Cancer Research.

The second annual Jimmy V Week – a week-long initiative featuring special content across ESPN platforms and programs to drive awareness of and donations to The V Foundation for Cancer Research — began last night and will conclude Tuesday, December 9.

ESPN, Inc. and ABC Sports President George Bodenheimer: “Jimmy V Week is a shining example of sports and teamwork whose results go beyond any game. I’m proud of our employees and fans joining together for this great cause.”

As part of a Team ESPN initiative, employees companywide have volunteered for several months to develop Jimmy V Week content and implement the strategy.

To highlight the initiative to drive donations and awareness for cancer research, Jimmy V Week content will be incorporated into studio programs and event telecasts, including SportsCenter, college basketball (men’s and women’s), football, soccer and hockey, NBA, PBA and more. The week will also include content on,, ESPNEWS, ESPNU, ESPN Classic and ESPN Mobile; special vignettes; and specific Jimmy V Week on-air graphics (V Foundation for Cancer Research).

For complete information about all the elements and programs around Jimmy V Week, please visit the V Foundation’s Web site.

Video added to YouTube: September 28, 2008

NASCAR’s Jimmie Johnson Receives March of Dimes Sportsman of the Year Award

March of  Dimes

The March of Dimes has named NASCAR driver Jimmie Johnson as Sportsman of the Year and LPGA player Lorena Ochoa as Sportswoman of the Year.

Johnson was honored this afternoon at the 25th Annual March of Dimes Sportsman of the Year Luncheon in New York. Johnson was joined by NBC Sports President Ken Schanzer (Corporate Leadership Award) and MLS Commissioner Don Garber (Sports Leadership Award). The luncheon was held in conjunction with NASCAR’s Championship Week (March of Dimes).

Medical City Dallas Children’s Hospital Welcomes Mike and Mike in the Morning

Mike and Mike in the Morning

In Dallas, Barry Horn gave a “thumbs up” to Medical City Dallas Children’s Hospital COO Scott Schmidly and CFO Tim Burroughs, who “bid $57,100 of their own cash in an ESPN Radio charity auction to have Mike & Mike do their radio show from Medical City on Tuesday morning.” The national radio show, simulcast on ESPN2, aired from 6:00-10:00am ET this morning.

Schmidly and Burroughs’ donation “will be boosted by additional money raised in the Medical City community.” The money goes to The V Foundation for Cancer Research (Barry Horn, Dallas Morning News, 12/1). Read the entire article from Dallas Morning News

Image credit: ESPN Radio

Rick Reilly Takes Nothing But Nets Message to Comedy Central’s Colbert Report

Reilly Talks Nothing But Nets on Colbert Report (3:47)

Sportswriter Rick Reilly appeared on Comedy Central’s The Colbert Report on Tuesday. Reilly and host Stephen Colbert discussed the very serious topic of malaria and Reilly’s work with Nothing But Nets, an organization that sends bed nets to Africa. Reilly’s involvement with the group stems from an article he penned for the May 1, 2006 issue of Sports Illustrated. Reilly’s Nothing But Nets Netraiser Team has raised more than $163,000 (Nothing But Nets).

ESPN’s Scott and Smith Featured in New Heights Video

Stuart Scott and Kenny Smith Push New Heights Program (1:37)

ESPN’s Stuart Scott and Kenny Smith were featured in a video for all those in attendance of Madness ’08 – an annual benefit party for New York-based New Heights programs. The fourth annual event was a success raising over $500,000 for our educational programs. New Heights is a non-profit student-athlete program that uses basketball as the hook to engage youth in NYC that will help prepare them to be successful in high school, college, and life (New Heights).

Jimmy V’s ESPY Speech Has Timeless Message

Jim Valvano’s popular speech from the 1993 ESPY Awards

On the first night of ESPN’s Jimmy V Week, numerous ESPN outlets showcased a simultaneous presentation of Jim Valvano’s speech from the 1993 ESPYS. The speech was offered on ESPN, ESPN2, ESPNews, ESPN Classic, ESPNU,, Mobile ESPN, ESPN Deportes (subtitled in Spanish) and the ABC SuperSign in Times Square (included English subtitles).

After Jimmy V Week raised over $525,000 (and growing) for the V Foundation, ESPN President George Bodenheimer said, “It was great to see so many fans join us and make a difference for cancer research. I’m also extremely proud of our employees who worked hard to coordinate this initiative across our media” (V Foundation).

For more information on the V Foundation, please visit

ESPN Raises a Half Mill for Jimmy V Foundation

ESPN raised almost $525,000 during its inaugural Jimmy V Week, which ran from November 28-December 4. The proceeds are going toward cancer research (AP, 12/9).

The inaugural Jimmy V Week, a week-long network-wide initiative featuring special content across ESPN platforms and programs to drive awareness of and donations to The V Foundation, launched with a simultaneous airing of Jim Valvano’s now-legendary ESPY speech on eight separate ESPN entities as well as the ABC Supersign in Times Square, New York City. The initiative will concluded on December 4, with the Men’s Jimmy V Basketball Classic doubleheader on ESPN.

For more information on the V Foundation, please visit

Act of Congress: Madden Tackles Diabetes Issue

NBC’s John Madden is in Washington, D.C., today to meet with members of Congress to discuss the need for an increase in federal funding for diabetes research. Madden will ask the U.S. House and Senate to renew the Special Diabetes Program this year. If it is not renewed, federal support for type 1 diabetes research will be cut by 35%.

He will be joined by his son, Joseph, and six-year-old grandson, Sam, who was recently diagnosed with type 1 diabetes (NBC).

Spotlight: Esiason & Son Take On Cystic Fibrosis

The Boomer Esiason Foundation was founded in 1993. This short video helps explain what the foundation is doing to help fight Cystic Fibrosis and improve the quality of lives for those affected by cystic fibrosis.

For more information on the Boomer Esiason Foundation, please visit