From the category archives:

Sports Media

Make-A-Wish Ultimate Sports Auction Slated for March, CBS Sports’ James Brown to Host

Make-A-Wish Ultimate Sports Auction (4:21)
The 2009 Make-A-Wish Ultimate Sports Auction is set for March 27 in Fort Lauderdale.
The event is billed as the only charity event of its kind that features coaches and players from all the South Florida teams. CBS Sports “NFL Today” host James “JB” Brown will host the event, which gives [...]

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Jimmy V Week Returns for a Second Year on ESPN Platforms; First Year Raised $700K

Jim Valvano’s 1993 ESPY Speech (11:15)
ESPN is in the midst of running its second Jimmy V Week this week. Last year’s inaugural event pulled in over $700,000 for the V Foundation for Cancer Research.
The second annual Jimmy V Week – a week-long initiative featuring special content across ESPN platforms and programs to drive [...]

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NASCAR’s Jimmie Johnson Receives March of Dimes Sportsman of the Year Award

The March of Dimes has named NASCAR driver Jimmie Johnson as Sportsman of the Year and LPGA player Lorena Ochoa as Sportswoman of the Year.
Johnson was honored this afternoon at the 25th Annual March of Dimes Sportsman of the Year Luncheon in New York. Johnson was joined by NBC Sports President Ken Schanzer (Corporate [...]

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Medical City Dallas Children’s Hospital Welcomes Mike and Mike in the Morning

In Dallas, Barry Horn gave a “thumbs up” to Medical City Dallas Children’s Hospital COO Scott Schmidly and CFO Tim Burroughs, who “bid $57,100 of their own cash in an ESPN Radio charity auction to have Mike & Mike do their radio show from Medical City on Tuesday morning.” The national radio show, simulcast [...]

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Rick Reilly Takes Nothing But Nets Message to Comedy Central’s Colbert Report

Reilly Talks Nothing But Nets on Colbert Report (3:47)
Sportswriter Rick Reilly appeared on Comedy Central’s The Colbert Report on Tuesday. Reilly and host Stephen Colbert discussed the very serious topic of malaria and Reilly’s work with Nothing But Nets, an organization that sends bed nets to Africa. Reilly’s involvement with the group stems [...]

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ESPN’s Scott and Smith Featured in New Heights Video

Stuart Scott and Kenny Smith Push New Heights Program (1:37)
ESPN’s Stuart Scott and Kenny Smith were featured in a video for all those in attendance of Madness ‘08 – an annual benefit party for New York-based New Heights programs. The fourth annual event was a success raising over $500,000 for our educational programs. [...]

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Jimmy V’s ESPY Speech Has Timeless Message

Jim Valvano’s popular speech from the 1993 ESPY Awards
On the first night of ESPN’s Jimmy V Week, numerous ESPN outlets showcased a simultaneous presentation of Jim Valvano’s speech from the 1993 ESPYS. The speech was offered on ESPN, ESPN2, ESPNews, ESPN Classic, ESPNU, ESPN360.com, Mobile ESPN, ESPN Deportes (subtitled in Spanish) and the ABC SuperSign [...]

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ESPN Raises a Half Mill for Jimmy V Foundation

ESPN raised almost $525,000 during its inaugural Jimmy V Week, which ran from November 28-December 4. The proceeds are going toward cancer research (AP, 12/9).
The inaugural Jimmy V Week, a week-long network-wide initiative featuring special content across ESPN platforms and programs to drive awareness of and donations to The V Foundation, launched with a [...]

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Act of Congress: Madden Tackles Diabetes Issue

NBC’s John Madden is in Washington, D.C., today to meet with members of Congress to discuss the need for an increase in federal funding for diabetes research. Madden will ask the U.S. House and Senate to renew the Special Diabetes Program this year. If it is not renewed, federal support for type 1 [...]

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Spotlight: Esiason & Son Take On Cystic Fibrosis

The Boomer Esiason Foundation was founded in 1993. This short video helps explain what the foundation is doing to help fight Cystic Fibrosis and improve the quality of lives for those affected by cystic fibrosis.
For more information on the Boomer Esiason Foundation, please visit www.esiason.org.

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